The Good and the Bad of a new YouTube Channel for Google Apps Marketplace

gamlogo.jpgThe Google Apps Marketplace has launched a YouTube channel to promote its third-party partners.

Less than a third of the vendors have posted videos to the YouTube channel. Google Apps is not rocket science but the idea of integrating third-party applications into Google Apps is a new concept for most customers. The YouTube channel will by no means make an app successful. But it does provide a channel to explain what the product does and how it fits with Google Apps Marketplace. And the video can be used in different channels, too, such as on a blog or Facebook.

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So far, the YouTube channel includes 16 videos. Overall, 60 vendors are now part of the Google Apps Marketplace. Some of the videos are pretty professional, done in the Common Craft vein. But surprisingly, many are pretty mediocre, telling us little about the products and how they integrate with Google Apps Marketplace. Others tell too much about how the product works, not providing a clear value statement about the integration.

Of the videos on the YouTube channel, Aviary is one of our favorites. Aviary is a service with tools to create graphics, edit images and do basic design. In smart fashion, Aviary then uses its blog to show how they used their own tools to produce the video.

Jira Studios from Atassian is a service to manage software development projects. It’s short and to the point, telling us why the service is a value to customers.

The YouTube video from Concur Breeze is entertaining but it does not explain the product at all. Only in the last few seconds do we see someone doing their expenses online using the Concur product.

On the contrary, Expensify gets right to the point. It’s just 32 seconds. It looks like a video the founder made it with a USB microphone but that’s okay. He gets to the point – fast.

Mindmeister is mind mapping tool. They show the problem that comes when fleshing out ideas then go directly into a demo of how the product work and fits with Google Apps Marketplace.

Drawloop has a complex product to explain but 2:42 is a bit too long for most people. Tell this story in less than 90 seconds and we think it could have a lot more value for the viewer.

Conclusion

The vendors that created videos for Google Apps Marketplace deserve some credit for at least taking advantage of the YouTube channel. But what is it about trying to be cute? Some of these videos are like advertisements. That can be fine and well for a blog or for an event but it seems like a lost opportunity for a YouTube channel on Google Apps Marketplace.

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