Whiteboard Friday – Influence of Usage Data

Posted by great scott!

If a lot of people click on my listing in the search results, I’ll rank better, right?

Wrong.

This week’s Whiteboard Friday explores the common myth that the engines use click-through as a ranking signal for organic results.  Unlike paid traffic–in which the engines are incentivized to promote the most click-worthy results–click through is simply far too gameable to use reliably in organic search.  Watch the video for a more complete explanation of why it’s not worth your time to go madly click the crap out of your own results.

 

 

 

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