Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor

Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled “Natural Search Trends of the Internet Retailer 500, evaluates the natural search visibility of the IR 500’s more than 88,000 most expensive paid keywords, on which they spend $1.2 million per day. The study reveals the IR 500 companies average a ‘D’ visibility score, appearing on page 6 in natural search results.

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